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Media Appropriation from a Critical Realist Point of View? Theoretical Premises and Empirical Research
Zitatschlüssel lepa_Lepa2010a0
Autor Lepa, Steffen
Buchtitel Comunicação, Cognição e Media. Volume 1
Seiten 379–390
Jahr 2010
Adresse Braga (Portugal)
Herausgeber da Silva, Augusto Soares and Martins, José Cândido and Magalháes, Luísa and Goncalves, Miguel
Verlag Aletheia
Zusammenfassung This paper is a theoretical and empirical critique of the appropriation concept as often employed in educational media studies and is also the proposal of a theoretical alternative. The main points of critique mirror the “New Revisionism Debate” (Curran 1990) that took place within cultural studies, but I try to reconsider some of the arguments to get to a new perspective from a critical realist (Danermark, Ekström, Jakobsen & Karlsson 2002) point of view. By additionally drawing on Leontjews (1959/1973) Activity Theory, I try to reestablish the historic conception of the psychological appropriation concept and link it with newer developments in social psychology and the praxeologic sociology of knowledge. In result, the process of mass media reception is differentiated theoretically into two parts: The often automatic and quasi‑unconscious decoding of socially shared meanings leading to (necessarily but gradually polysemic) individual cognitive meaning constructions (“Kommunikatbildung”) and the process of personal responsive sense‑making of subjects (“Sinn”) which (inter alia) brings about readers position (Hall 1973/1999) towards a mass media text in terms of individual appropriation and produces an empirical reading that is later on subject to communicative appropriation as well as empirical research. Similarly to the latter, the former process also heavily relies on socialized strategies and practices of aesthetic experience that are unequally shared within society but is nevertheless still a different cognitive process. Since the inter‑individual structuration of both of these mechanisms may only be reconstructed quantitatively in the realm of the empirical, ‘extensive’ (quantitative) methodological procedures for the analysis of empirical readings are needed to complement customarily employed ‘intensive’ (qualitative) interview procedures in mass media audience research.
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