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The Mediatization of Everyday Music Listening: Exploring the Historical Genesis of Current German Audio Media Repertoires
Zitatschlüssel lepa_mediatization_2014-1
Autor Lepa, Steffen and Hoklas, Anne-Kathrin
Jahr 2014
Adresse Lisbon, Portugal
Notiz 00000
Zusammenfassung Within the last 100 years, everyday music listening has gone through constant changes in terms of material technologies employed. From the gramophone to nowadays streaming multimedia gadgets, a lot of new technological devices and services with new functionalities have emerged. Nevertheless, a lot of older appliances still populate our media environments: Today, citizens tend to use different technologies dating from different epochs in different social contexts of their everyday life: Not only have traditional storage media markets been extended through paid digital streaming or cloud services, also a lot of file-sharing, cd-burning, free internet radio use and classic radio reception is taking place. Additionally, some people still listen to the same very few CDs, vinyl records, music cassettes every other day without necessarily purchasing new ones. Resulting, by just drawing on number of sales or subscribers as in traditional market research, mediatization research is not able to get a clear empirical picture of the actual state of affairs in audio media consumption. In order to find out how people actually listen to music nowadays in Germany, we conducted a na-tion-wide representative survey that aimed at identifying the dominant patterns of trans-media use in audio communication employed for habitual music listening in the everyday. Since we were likewise interested in the socio-historical genesis of these patterns, we extended the media repertoire method of Hasebrink & Popp (2006) by drawing on the theory of generations as carriers of cultural change by German sociologist Karl Mannheim (1964/1928). This approach was practically implemented by employing latent class analysis with covariates (Collins & Lanza, 2010), a data-mining procedure that is able to discover latent classes of media use in representative survey data by partly drawing on theory-based model assumptions. Our empirical results hint to the existence of six distinct trans-media audio repertoire patterns within German population that are mainly determined by birth cohort and to a comparably lower degree by income, education, gender, urbanity of living area and the existence of children living in the same household. Quantitative findings are complemented by documentary analyses of biographical-episodic interviews (Nohl, 2010) with selected audio repertoire members from each class. Contrastive analyses of knowledge stocks reconstructed from the narrative material give rise to interpreting the manifest repertoire patterns discovered as resulting from differing implicit music media orientations that date back to social and generational inequalities regarding the audio media technology environments their members experienced in the formative years.
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